PG in Rural Management
PRESIDENCY COLLEGE – AN APPROVED INSTITUTION FOR PGRM
APPROVAL STATUS : Recognised by the Dept of Higher Education, Govt of Odisha
& Affiliated to the Berhampur University, Berhampur ( A Govt University)
Duration: 2 Years (Four Semesters)
Eligibility – Graduate
In a world where urban markets have reached their saturation point, the hidden treasure lies within the rural landscapes, brimming with promises of future growth. Yet, there’s a crucial missing piece: a scarcity of skilled business managers who possess an innate understanding of the pulsating heart of the rural sector, and can illuminate businesses with invaluable insights into this burgeoning market.
The corporate world is fervently seeking visionary managers who specialize in the art of Rural Management, fueling an insatiable demand. As the sun rises on this sector, poised to flourish and command the majority of the world’s workforce in the years ahead, those who step into its realm today are destined for a radiant future.
Program Overview: In the realm of business, a dire need arises for a new breed of professionals: proficient and skilled Rural Managers. Their mission? To pioneer the creation and efficient management of rural-facing enterprises, cooperatives, development organizations, and government agencies, thereby becoming catalysts of transformation for Rural India.
An avant-garde initiative designed to shape a dynamic cadre of young Rural Managers, poised to seize these exhilarating opportunities. The program encompasses a comprehensive curriculum that instills broader adaptability, a holistic view, unwavering tenacity, boundless empathy, and an intimate knowledge of rural India and its expanding markets across the nation.
The career prospects for our Rural Management graduates transcend the confines of conventional belief. These graduates are warmly embraced by recruiters across diverse industry verticals, evident from the upward recruitment trends. Buck the stereotypes, for the realm of Rural Management offers an expansive array of prospects spanning industries such as Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Healthcare, Energy, Infrastructure, and many others.
Objectives: Empowering Excellence in Rural Management: The program sets forth a series of educational objectives that empower students to excel in management roles within rural businesses and industry verticals across existing and emerging markets, encompassing pivotal domains such as finance, sales, marketing, and operations.
By immersing students in a transformative learning experience, the program instills essential qualities such as empathy, unwavering tenacity, multitasking prowess, and the ability to effectively communicate with both rural communities and business functionaries within rural-focused enterprises. Furthermore, the program equips students with the tools and knowledge necessary to actively contribute to value creation in this unique landscape. It empowers them with cutting-edge insights into the sector and fosters their proficiency in harnessing empowering technologies for the betterment of rural communities.
Outcomes: Upon successfully completing the program, you will emerge as a distinguished corporate manager, embodying exceptional leadership qualities and an innovative mindset. Equipped with the ability to think beyond conventional boundaries, you will possess the remarkable aptitude to devise ingenious solutions to the multifaceted challenges encountered within the rural sector, drawing upon profound insights into emerging rural markets.
As a graduate of our program, you will possess the prowess to navigate uncharted territories, forge new paths, and drive transformative change within the rural landscape. Your ability to think out-of-the-box will be a powerful tool in your arsenal as you confront the diverse array of issues faced by rural communities and businesses. By leveraging your deep understanding of emerging rural markets, you will not only overcome obstacles but also unlock untapped potential, fueling innovation and sustainable growth.
Prepare to embark on a transformative journey that will shape you into a visionary leader, armed with the tools and mindset needed to transcend limitations and make a profound impact in the rural sector. The program outcomes of the Rural Management Program at Presidency College are designed to unlock your true potential and position you as a trailblazer, ready to pioneer change and drive success in the dynamic realm of rural management.
Curriculum : The Rural Management program at Presidency College adopts an innovative pedagogy that immerses students in a transformative learning experience. Through rural field studies, study tours, industry visits, and international exposure, students gain firsthand insights into the grassroots and engage in extensive industry interactions. The program’s highlight, the “Exploring the Grassroots” rural immersion program, sensitizes future managers and policymakers to rural dynamics, consumer needs, and market potential. Combining lectures, on-field rural projects, industry visits, and research experiences through rural internships, the pedagogy equips students with a holistic understanding of rural management, complemented by general management skills. With renowned faculty from academia and industry, this program fosters visionary leadership and empowers students to thrive in the dynamic realm of rural management.
Job Opportunities: The field of Rural Management offers a plethora of exciting job opportunities for individuals with a passion for making a positive impact in rural communities. As businesses recognize the immense potential of rural markets, there is a growing demand for skilled professionals who can navigate the unique challenges and opportunities present in these areas. Career prospects in Rural Management span across various industries and sectors. In sectors like Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Healthcare, Energy, Infrastructure, and more, there is a need for managers with a deep understanding of rural dynamics and the ability to develop innovative strategies tailored to the rural market. Roles in Rural Management can range from business development managers, marketing and sales executives, project coordinators, rural development officers, rural entrepreneurs, to policy advisors and consultants. These positions allow individuals to drive growth, foster entrepreneurship, and contribute to the sustainable development of rural communities.
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